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Raj International: Brand Identity

Raj International specializes in end-to-end freight forwarding, supply chain consultancy, and warehousing services. This project focused on shaping a logistics narrative that highlights efficient freight movement, tailored 3PL services, and superior transportation management.

The design and brand strategy were structured to enhance trust, clarity, and global presence — empowering Raj International to connect businesses with worldwide logistics opportunities.

  • Dex Co.
  • Health and Wellness
  • Complete Brand Identity Development

Our Approach:

Research and Discovery:

We studied logistics trends to understand what challenges the industry faced and what expectations clients had of freight services and freight related offerings, so we could design our solution accordingly.
  • In addition to studying how our competitors offered freight services
  • we analysed the gap in services as identified through our research
  • as well as potential opportunities for enhancing messaging around our services.

Logo Design:

The brand symbol is intended to convey a sense of motion, accuracy and a worldwide footprint.
  • Designed so it can be used across all forms of freight-related documentation, as well as signage and social media accounts.
  • The design was made to facilitate long-term brand recognition through a consistent professional identity across multiple forms.
  • It has been created to provide consistency in visual representation across all operational areas.

Color Palette:

The colors selected were chosen to represent the values of efficiency, transparency, and trust, which are essential values in Logistics branding.
  • Reliability and Global Transfer of Freight were represented by blue.
  • Neutrality and straightforward Communication were represented by grey and white.
  • Accentuation colours that contrasted against the main colours were used to highlight the key Messages.

Typography:

The selection of typography contributes to enhancing the readability of all Collateral/Tactile User Material (C/TUM).
  • Modern and clean fonts used for efficient communication.
  • Define the structure of your typography by establishing a visual hierarchy that has an equal impact in both Print and Digital Media.
  • Choose a typeface that promotes near instantaneous recognition and comprehension in operational documents.

Visual Style Guide:

A uniform visual identity has been created to ensure cohesiveness in branding materials.
  • Logo usage scopes, spacing and scaling are specified.
  • Logistical and transportation oriented image direction.
  • Consistent application of colour and consistent use of messaging based on prescribed using of colours.

Stationery and Collateral:

Stationery and collateral have been created to enable companies to communicate clearly and professionally.
  • Branded documents for freight order processing and order tracking.
  • Developed templates that can be used to produce reports and/or communicate with clients.
  • Marketing graphics have been created for both on-line and off-line use.

Outcome:

The brand identity project for Raj International creates a global logistics presence that is trusted, professional, and understandable by anyone from anywhere in the world. The visual strategy further supports the commitment of Raj International to provide efficient freight forwarding; create customized logistics solutions; and deliver outstanding customer service.

Working with this team was an incredible experience. They perfectly captured our brand’s essence with a stunning logo, thoughtful color palette, and cohesive design. Our new identity resonates deeply with our audience, and the feedback has been overwhelmingly positive. They exceeded our expectations every step of the way!
Raj International

Logistics

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