Cemveda

Wellness

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Cemveda Skincare & Wellness: Brand Identity

Cemveda Skincare & Wellness is a state of the-art natural skincare & wellness company that provides natural, holistic, and scientific-based skincare solutions. Through this project, we were tasked with creating a unique visual identity and integrated brand language to represent Cemveda’s values of purity, efficacy, and confidence.

Our design communicates Cemveda’s commitment to natural beauty, transparency, and trust through all channels of communication, both online and offline.

Our Approach:

Research and Discovery:

Our process began with deep research into the skincare industry and modern wellness consumers to define a direction rooted in authenticity and brand differentiation.

Logo Design:

Cemveda's logo visually embodies the company's identity based on two key descriptors:

Nature + Wellness combined with a high level of elegance. To achieve this, I created a minimalist yet elegant logo that instils calm & confidence into its viewer.
The use of organic shapes combined with modern lettering conveys both an organic quality and clarity of those letters within the logo.
The mark is designed to evoke feelings of natural beauty, wellness and connection to nature.

Color Palette:

The colours used in our palette were selected to reflect Nature's Lyric and express quality and tranquillity in skincare.

Typography:

The typography has been chosen to reflect the sophisticated, yet approachable personality of the brand. Modern yet timeless.

We chose either a clean serif for formality or an elegant sans serif for legibility and conveying high quality.
MAs we wanted to maintain clarity, both our headlines and body type have consistent size/weight hierarchies.
Finally, we have selected typography that is warm in feeling, but still demonstrates sophistication.

Visual Style Guide:

The objective of our strategic development is to create a consistent, unified visual identity for our brand as it relates to the entire range of communications about our brand: packaging, social media, advertising and web content.

Stationery and Collateral:

Cemveda's retail, packaging and promotional presence were supported by Brand Collateral Development.

Outcome:

The current identity system for Cemveda clearly distinguishes it from the cluttered marketplace of skincare products by creating a natural yet sophisticated style of brand presentation. Cemveda also offers a premium offering by emphasizing innovation and product quality.

Cemveda now presents its story clearly and confidently and has established a consistent visual language to its consumers. With the new identity system, Cemveda clearly communicates its brand story, confidence, and credibility effectively across all customer touch points.

“The SAB Media transformed the way people see our brand online. From our e-commerce website to our social media visuals, every detail feels elegant and intentional. Their understanding of beauty branding and consumer psychology is outstanding.”